Packaging EPR in Italy: what online sellers must do
Registration, authorised representative and reporting for sellers shipping to Italy, updated for the EU Packaging Regulation (PPWR), in force since 12 August 2026.
- Authority
- CONAI and the Ministry of the Environment (MASE)
- Authorised representative
- Required under PPWR art. 45(3) for sellers shipping directly to Italian end users; registering a foreign company with CONAI requires a contact or special domicile in Italy.
- Reporting
- Periodic CONAI environmental contribution (CAC) declarations per material, from annual to monthly depending on the amount due.
- Schemes
- CONAI · Comieco · Corepla · CiAl · Coreve · Ricrea · Rilegno · Biorepack
- Good to know
- The national PPWR implementing decree is in preparation; CONAI rules keep applying.
We take care of it
€25 per month
Authorised representative, registration, reporting and fee payments in Italy, or €250 per year paid upfront.
Questions
- Do I need an authorised representative to sell to Italy from abroad?
- Required under PPWR art. 45(3) for sellers shipping directly to Italian end users; registering a foreign company with CONAI requires a contact or special domicile in Italy.
- Where do I register packaging in Italy?
- No operational PPWR register yet; CONAI membership is mandatory, run by CONAI and the Ministry of the Environment (MASE).
- What do marketplaces ask for?
- Since 12 August 2026, marketplaces must collect your EPR registration number for each EU country you ship to, and they are starting to block or hide listings without one.
Sources
- https://www.wko.at/abfall/ppwr-italien
- https://ppwrconnect.com/blog/ppwr-update-september-2026
- https://assolombarda.it/servizi/ambiente/circolare-conai-variazione-soglie-di-esenzione
- https://www.molise.camcom.gov.it/print/pdf/node/2526
Checked at the end of October 2026. This is not legal advice. Other countries: Germany, France, Spain, The Netherlands, Belgium, Austria, Poland, Sweden, Portugal.